Master of Science in Marketing Management

The Master of Science in Marketing Management allows students to build a global marketing approach in one of the most vibrant European capitals.

The course provides the strategic planning and operational tools in B2B and B2C contexts, together with the foundations of qualitative and quantitative market research. It focuses on innovation in markets and products, examined from an international perspective.

Particular attention is paid to reading markets from a multi-disciplinary point of view, as well as to an innovative teaching model tailored on the real needs of partner companies.

International Opportunities

The course offers several international opportunities, for exemple:

Double Degree
The Double Degree program is aimed at selected students with excellent qualifications and foreign language skills.

The program allows students to spend one academic year in Italy and one abroad, and to be awarded Masters of Science from Bocconi and one of the Bocconi partner institutions.